A career of helping mission-drive firms reach their potential.

Executive Summary

I have dedicated my career to organizations that have a mission - community-based banks looking to engage their communities, design firms looking to practice design that improves the planet and the world, and in all cases impact the market. I live and breath mission.

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BRand

My experience is that there are three aspects of brand - visual, organizational, and values. Each is important to understand in isolation, but when they work together they are indistinguishable. A brand's most important asset is their people.

Marketing

Winning work is not random. There is both a science and an art in knowing how to cultivate relationships. Be there for clients, serve the community, and ultimately become a positive force that wins trust and opportunities.

Data

The science of marketing has been greatly enhanced by the advent of new tools to analyse data. By setting up the right questions, and gateways to project pursuits, we can now glean important insights into how to focus our efforts, adn to increase our win rate.